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Part 3: Navigating Other Legal Frameworks Relevant to Automotive Franchises

November 5, 2024

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About this guide

If you’re an international motor vehicle company looking to import and distribute motor vehicles in Australia, this guide is designed to help you understand the legal framework and practical steps involved in setting up an automotive franchise system.

In this four part series, we’ll walk you through the essential elements of franchising in Australia, focusing on the following key areas:

This comprehensive guide provides practical and actionable insights to help you confidently navigate the Australian franchising landscape.

In addition to the Franchising Code of Conduct, there are several other laws and regulations that franchisors and franchisees need to comply with. These laws cover areas such as employment, intellectual property, business name registration, and consumer protection.

Employment Laws

Franchisees are responsible for complying with Australia’s employment laws, including the Fair Work Act 2009 (Cth). However, franchisors can also be held liable if they exert significant control over the franchisee’s operations. This is particularly relevant in cases where franchisees fail to comply with minimum wage requirements or workplace health and safety regulations.

To mitigate the risk of liability, franchisors should provide clear guidance to franchisees on their employment obligations and regularly audit franchisees’ compliance with these laws.

Fair Work Act Provisions Relevant to Franchising:

  • Section 143A: Franchisees of the same franchisor are treated as a group of employers for the purpose of applying modern enterprise awards.
  • Section 249: In certain cases, the Fair Work Commission may issue a single interest employer authorisation, requiring all franchisees to negotiate an enterprise agreement together.

Intellectual Property Laws

Protecting your brand is crucial in the franchising industry, and this includes securing trade marks and other intellectual property rights. The Trade Marks Act 1995 (Cth) allows franchisors to license their trade marks to franchisees, but it’s essential to ensure that these trade marks are used consistently and appropriately across all franchise locations.

Franchise agreements should include provisions that restrict how franchisees can use the franchisor’s intellectual property and specify the consequences of misusing trade marks or branding elements.

Business Name Registration

Under the Business Names Registration Act 2011 (Cth), businesses operating in Australia must register their business name with the Australian Securities and Investments Commission (ASIC). Franchisees may be required to register a specific variation of the franchisor’s business name, depending on the structure of the franchise system.

It’s important for franchisors to maintain control over the use of their business name and ensure that franchisees comply with any licensing agreements related to the name.

Australian Consumer Law

The Australian Consumer Law (ACL) applies to all businesses operating in Australia, including franchises. The ACL protects consumers from unfair contract terms, misleading or deceptive conduct, and false representations about goods or services. Franchisors must ensure that their franchise agreements comply with the ACL, particularly in relation to standard form contracts used with franchisees.

Unfair Contract Terms Provisions:

  • Sections 23–27 of the ACL: These provisions protect franchisees from unfair terms in standard form contracts. If a court determines that a contract term is unfair, it can be voided, rendering the term unenforceable.

Additionally, franchisors and franchisees must be mindful of the ACL’s provisions relating to misleading or deceptive conduct. Any false or misleading representations about the franchise’s profitability, growth potential, or business operations can lead to significant penalties.

Competition and Consumer Act 2010 (Cth)

Part IV of the Competition and Consumer Act 2010 (Cth) prohibits certain restrictive trade practices, including exclusive dealing. This occurs when a franchisor restricts a franchisee’s ability to purchase goods or services from suppliers other than those specified by the franchisor. In some cases, exclusive dealing can substantially lessen competition, which is prohibited under the Act.

Franchisors can seek authorisation or notification from the Australian Competition and Consumer Commission (ACCC) to engage in exclusive dealing if it is deemed to benefit the public or enhance competition in some way.s and franchisees to resolve disputes through mediation. If a dispute arises, either party can initiate mediation, and both parties must participate in good faith. If mediation fails to resolve the issue, the parties may pursue legal action through the courts. who will contribute positively to your franchise network.

About Long Saad Woodbridge

For over 30 years, Long Saad Woodbridge has represented and supported the legal interests of motor vehicle distributors and importers of global brands.

Our firm represents a portfolio of leading automotive manufacturers and distributors, including prominent brands across various segments such as commercial vehicles, luxury brands, American specialty trucks, and European and Chinese vehicle manufacturers.

The client base encompasses companies operating under well-known international and domestic marques, spanning manufacturers of passenger cars, SUVs, light commercial vehicles, and specialty vehicles, with a focus on both high-performance and mass-market segments.

With a client-focused and proactive approach, we don’t just solve current issues. We help you anticipate legal trends and put measures in place to avoid future pitfalls, allowing you to plan for the future and seize opportunities as they arise.

Our team is dedicated to advising on automotive law all the time. We have been in the industry long enough to know the complex expectations, written and unwritten, of regulators and legislators. We are nimble and agile in helping our clients meet those expectations and safeguard their interests.

What sets us apart from other law firms is that we are set up as a specialist in industry type (automotive law) rather than by law type (regulatory). Consequently, we are your one stop shop for advising on legal matters related to running an automotive business in Australia, New Zealand and surrounding markets.

At the head of our automotive team is Genevieve Hehir, an Executive Lawyer with deep expertise and knowledge in the legal aspects of the automotive industry. Our team is structured to provide strategic, client-cantered advice, with professionals ranging from partners, special counsel, senior associates, and solicitors. We are also supported by a robust team of paralegals and administrative staff, ensuring comprehensive service delivery.

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