To our valued Automotive clients,
For the Automotive Team at Long Saad Woodbridge, it has been another busy and rewarding year supporting OEMs, distributors, dealers and new market entrants as you navigate an industry undergoing rapid transformation and evolution.
This year also marked an important milestone for Long Saad Woodbridge’s Automotive Team with the appointment of Isaac Gibbs as Partner and Head of our Automotive Legal Practice. Isaac joined us from Volkswagen Group Australia, where he served as General Counsel and Company Secretary, and prior to that as General Counsel of Kia Motors Australia. His appointment reinforces Long Saad Woodbridge’s longstanding commitment to delivering market leading expertise for our clients as they navigate Australia’s increasingly complex automotive regulatory landscape.
Throughout 2025, our team has helped clients manage the growing complexity of emissions regulation, franchise law reform, consumer law disputes and workplace relations.
We have been proud to work alongside you to help you achieve strong commercial outcomes in a challenging and dynamic market. We thank you for your continued trust and for your ongoing dedication to delivering greater choice and innovation for Australian automotive consumers.
Below, we highlight some of the key reforms, developments and advisory work that has shaped our year.
1. Emissions & NVES: A New Regulatory Era for Light Vehicles
The introduction of the New Vehicle Efficiency Standard (NVES) represented a significant regulatory change to the Australian automotive industry. Effective from 1 July 2025, the NVES introduced binding CO₂ emissions limits on new light vehicles supplied to the Australian market. While OEMs retain flexibility setting the composition of their vehicle line-ups, they must now actively balance higher-emission models with more efficient alternatives, including hybrid, plug-in hybrid and fully electric vehicles.
Throughout the year, we assisted automotive OEMs, including new market entrants, with:
- Developing internal NVES compliance frameworks, reporting structures and record-keeping controls.
- Advising on credit strategies, including procurement, pooling and early-year portfolio modelling.
- Supporting new entrants to ensure launch product mixes align with NVES trajectory planning and compliance obligations.
2. Franchising Code Reforms: Preparing Dealer Networks for New Obligations
The 2025 amendments to the Franchising Code of Conduct introduced substantial changes for automotive dealer franchises, particularly in relation to the administration and disclosure of “specific purpose funds”. What was previously a narrow regime focused on marketing funds has been significantly expanded, capturing a broader range of dealer-funded arrangements, alongside other material reforms.
We worked closely with OEMs to prepare for these changes, including by:
- Reviewing and updating dealer agreements, disclosure documents and operations manuals to ensure compliance ahead of the commencement of the compliance period.
- Advising on transitional arrangements to maintain compliance through to 1 November 2025.
- Conducting compliance audits of fund administration processes, identifying gaps in accounting, reporting and audit readiness.
- Supporting OEMs with franchisee communications, including explanatory notes, webinars and rollout materials, to minimise disputes and promote alignment with the updated Code.
3. Marketing & Advertising: Transparency and Compliance in a Digital Era
As electrified vehicle offerings expand and regulatory scrutiny intensifies, OEM marketing and advertising activities have come under increasing focus. Regulators continue to emphasise the accuracy of environmental and range claims, transparency in pricing representations, and proper disclosure of sponsored and influencer content.
Across marketing and brand teams, we assisted clients to:
- Ensure compliance with motor vehicle pricing guidance, including the ACCC’s published pricing guidelines.
- Review EV and hybrid advertising to ensure range and efficiency claims were clear, accurate and appropriately qualified.
- Prepare influencer agreements and campaign guidelines, including content approval workflows and permitted claims.
- Advise on sustainability and “green” claims to ensure alignment with ACCC guidance and avoid greenwashing risks.
- Conduct pre-launch reviews of campaign materials.
- Review dealer advertising standards and support enforcement of brand consistency and compliance requirements.
4. Australian Consumer Law: Ensuring Continued Compliance
The Australian Consumer Law remains a critical consideration for automotive OEMs and distributors, with product liability exposure, litigation risk and regulatory scrutiny frequently arising from advertising practices, technical assessments and franchising arrangements.
During 2025, the ACCC maintained a strong enforcement presence in the automotive sector, including commencing proceedings against an independent distributor and a caravan manufacturer for alleged misleading or deceptive conduct.
Against this backdrop, we supported OEMs and distributors by:
- Successfully defending consumer law claims brought by customers and third parties.
- Negotiating favourable outcomes in consumer-related disputes.
- Conducting consumer-law compliance reviews of warranty processes, remedy pathways and technical assessment practices.
- Updating customer-facing documentation, including warranty booklets, owner’s manuals and repair policies, to reflect strengthened consumer guarantees enforcement.
- Developing structured frameworks to manage indemnification claims between OEMs and dealers, including escalation protocols and documentation standards.
5. Employment Law: Evolving Obligations for Automotive Workforces
The year also saw ongoing employment law reforms, including ongoing implementation of changes affecting casual employment, labour-hire arrangements, workplace flexibility and the right to disconnect. For automotive businesses, with workforces spanning sales, service, parts, logistics and corporate functions, these developments often required tailored and site-specific responses.
We supported automotive employers by:
- Reviewing employment contracts and contractor arrangements to ensure compliance with updated employment status definitions.
- Providing ongoing advice to HR teams on employment-related matters and disputes.
- Supporting the implementation of ‘right to disconnect’ policies and modern flexible-work frameworks.
- Assisting with performance management, restructures and workplace investigations across dealer networks and head-office environments.
- Conducting training sessions across various managerial levels to educate employers and employees on their positive duty to prevent and respond to workplace sexual harassment and similar conduct.
Thank You
We sincerely thank you for your continued trust and partnership throughout 2025.
As you wind down over the holiday period, we hope that you do not miss us too much, as we will be here for you as always, and will also be back in 2026 more energised than ever and ready to support you when more regulatory requirements come into focus in the first half of the year.
Until then, we hope you enjoy some well-earned down time with your loved ones and get the opportunity to pause and reflect on the challenges you have overcome and the successes you have achieved in 2025.
All the very best,
Long Saad Woodbridge Lawyers
Disclaimer
The information in this article is general in nature and is not intended as legal advice. You should not do or fail to do anything in reliance on information in it. We do not accept any responsibility for any loss that you suffer if you do. You should seek professional advice before you do anything about the issues set out in this article.